Welcome Retail Partners!

Introduction

Greetings from the new team at ACK Media that has acquired Amar Chitra Katha and Tinkle from IBH. IBH though, continue to retain a minority stake, and remain our exclusive distributors.

We plan to improve sales of our existing products through better marketing and promotions, launch new products and take our content beyond print to newer media.

Sales Stimulation

We believe that there is huge potential to increase sales of both ACK and Tinkle, to match the tremendous brand equity that they enjoy with children and adults alike. We are thus committed to maximizing sales per sq. ft. at your store.

We would encourage you to do the following:

• New Products: Please stock our recently newly products at your stores -
  • Ram Charit Manas
  • Tinkle Toon Special Collections - Supandi, Shikari Shambu, Kalia
  • History, Epics, Leaders - Collections of 10 Titles
• Posters: Our consumer research shows that 90% of consumers, buy our products as an impulse on seeing them in a store. To increase visibility, we have come out with very attractive posters in two sizes. Please write in to us if you want to display these posters at your stores.
• Title wise Order Form: 70% of our readers have said that often they do not find a title they want, at a store. To solve this problem, we have provided IBH with an easy to use order form for that lists all our titles, and indicates what is in stock. We request you to ask for this from your IBH sales person. We strongly recommend that you start ordering on a title wise basis, as this will help you track fast moving titles that are more popular, and order more of the same.

Feedback

We are very keen to hear from you on any ideas and suggestions you may have for us to improve sales of ACK and Tinkle, or on any issues that you face. Please write to us at sales@ack-media.com